E-commerce and Business Start-up

A hosted E-commerce Solution, sometimes called a “Cloud” or “Software as a Service – SaaS” means that everything that you need is provided in one package. It includes the use of software and hosting with service and support provided. Importantly hosted solutions come with updates, upgrades and maintenance as part of the deal and they are the service providers responsibility.

E-commerce assists entrepreneurs to be creative and innovative. In the course of evaluation process of a potential new idea and market strategies.

E-commerce is essential, it increases importance indicated in the continually increasing amount of both business and business and business to customer, E-commerce sales.

The fastest growing retail E-commerce category in 2011 was Digital Contents and Subscription compose mainly of digital contents download in audio, videos, TV shows and E-books at a growth rate of 26%. Others are Flat panel TV’s, Tablets, E-readers, Jewry and Watches.

Wide spread use of personal consumer, the adoption of intranet in companies, the acceptance of internet as a business of communication platform and most secure which make business easier and faster.

There are other options like open source software and shared hosting but you will need web technical skills to go that way or you will need to find a web developer / designer to do the job for you. To go this direction you need to either choose the software that you want and then find a suitable hosting company or find a developer / designer who may make the choice for you. Once your website is completed you or your developer will be responsible for all the updates and security maintenance that is required to get the site working and safe. Make sure the developer that you select will be around after the website is finished to help maintain it.

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Teenage SEO Wizard Uses Social Media to Teach Marketing

 

Every year, Google tweaks its search bot algorithm making Search Engine Optimization (SEO) more competitive every year. Thankfully, there are tools like Google Search Console and Neil Patel’s Ubersuggest to help. But are they enough?

Koosha Azim SEO
Teenage entrepreneur and digital marketer Koosha Azim shares his take.

“There are plenty of free useful SEO tools out there that often go unused by the majority of website developers. There are enough websites and blog posts indexed on Google that share every inch of the digital marketing realm. It is up to the entrepreneur or blogger to use these tools or spend way too many hours testing content.”

Meet Koosha Azim

Koosha Azim is a digital marketer who makes videos about SEO and social media. He even releases free marketing tips on his Koosha Azim blog. With several months of rigorous WordPress website optimization experience, Koosha has learned the ins and outs of SEO.

The following is a video from Koosha Azim’s official YouTube channel explaining Reddit and Tumblr SEO practices.

“I had no knowledge of ranking pages, posts, or categories on Google search. After months of rapid searching and reading, I was able to learn much more than I thought would be possible.”

He even believes that LinkedIn is the future of video content. With over 4,000 followers, Koosha also posts much of his YouTube content on LinkedIn to reach more professional audiences.

Much of his following has been accumulated from his videos that often go viral under hashtags such as #linkedin or #marketing.

Here is a recent video he posted on his LinkedIn profile introducing the concept of having a Creator Mindset:

For more information about Azim’s background, history, and work, check out his Everipedia page: Koosha Azim Everipedia & follow him on Twitter.

Curious to know about Snapchat streaks? Check out this article ( click ).
Check out one of Koosha’s articles on Think Media Nigeria

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Gen Z Social Media Hate With Koosha Azim

Koosha Azim on Instagram

If social media users put aside the distractions and plethora of fake, unreliable influencers and third-party services, they are left with a diverse environment to build a digital empire. Nonetheless, one can expect to receive doubt or negative energy through direct messages or comments on a post.

This is a prominent piece of social media that people and businesses have to ignore, circumvent, or block…With exploring this digital landscape comes maturity and many other decisive traits that are required to block hate. Allowing hate to penetrate your character is a recipe for disaster, so act shrewd and learn how to act upon criticism when it arrives.

Hate often comes in the form of comments, direct messages, and stories where other social media users may tag you and proceed to leave judgemental comments about your appearance, work, or content. To understand the reasoning behind these insults, it is best to view things from the provocateurs perspective. Why would they spend the time and effort to send a hateful message to you? What brings them to the conclusion that you are this or that?

The answer to these questions may very well lie in your success. Believe it or not, most people naturally despise seeing others succeed. Humans are competitive animals who desire to reach the peak of their subconscious social ladder. When others succeed or show joy in what they do, there are always others who feel jealous or do not like seeing others happy. As blunt as this sounds, competition is everywhere: including our heads.


Koosha Azim

If you found this to be helpful, consider checking me out on social media and connecting with me!

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5 Tips for Building a Startup Digital Footprint

 

The search for pretty much everything these days starts with Google. What a searcher finds on the first page can make or break a reputation. This applies to both individuals and businesses. Your online presence, also known as a digital footprint, is therefore everything.

Let’s apply this to the startup eco-system. When it comes to getting a startup off the ground, half your battle is in being seen as credible. If you have a very limited digital footprint when someone Google your name or your startup, that’s bound to ring alarm bells with potential investors, customers and new hires. So building a startup digital footprint is vital. We like to refer to this as the startup sniff test. Passing it is essential.

 

What is a digital footprint, and why is it important?

 

So first off, let’s just define what we mean by a digital footprint when it comes to startup PR and marketing. A digital footprint is your online presence. This is the online record of you and your company. But it goes way beyond your own website and social channels.

A well rounded online presence should also include plenty of earned media wins. By winning press coverage across a range of publications you’ll be perceived as being far more credible.

But it’s not just the slightly -intangible quality of credibility that an earned media digital footprint delivers. It’s also vital in growing backlinks to your website. And backlinks are still fundamental to how Google ranks its search results.

 

How to increase your digital footprint

Getting the basics right with your owned media and social media is vital. After all, these are what will appear at the top of page one of Google when someone searches for you.

In an ideal world, here’s what the perfect Google page one digital footprint of a startup could look like (this doesn’t include a Wikipedia entry, more on that below):

Don’t worry, I’m not about to pad out this blog post with advice such as “setup Facebook and Twitter”. Instead I’ll run through some of the often overlooked owned media platforms and earned media opportunities that can be leveraged to build a startup’s online presence.

 

1. Blog on Medium.

I have to confess, I love Medium. I think everyone should be using it. Not only does it give you access to a huge community of readers, it also gives you a really good shot of getting content you’ve written onto page one of Google for long tail keywords. This is thanks to how authoritative the site is, so it’ll outrank most startups’ websites without breaking a sweat.

If you regularly add content to Medium, your directory page should appear on page one of Google when somebody searches for you. This helps to grow your online presence and shows off your original and insightful content.

However, don’t put all your original content onto Medium. The value from any backlinks that this content earns will go to Medium, not to your site. So just use Medium to publish a small amount of content, with the bulk being published on your own site.

2. Put your business on Crunchbase.

Setting up a Crunchbase account is a must for any startup these days. It expands your digital footprint onto another platform which will more than likely also rank on page one when someone searches for your brand.

Crunchbase is more of a database of business information, rather than a business network like LinkedIn is. And it’s crowd sourced, which means users can edit or add information to any profile.

Don’t just copy and paste your company description from LinkedIn or Facebook. You don’t want to duplicate content across platforms. You should also write your Crunchbase profile in the third person and avoid superlatives. And keep the news section updated; put up press releases on your site when announcing news and link to these from here.

3. Sign up to a consumer review platform.

This one kind of depends on what it is your startup does. But if you sell a consumer product or service, you should seriously consider signing up to a consumer review website as soon as you get going. It’s another plus point with your digital footprint and acts as a strong trust signal with potential consumers.

Sites such as Trustpilot and BazaarVoice provide review services to customers. Your review page that’s hosted on a consumer review website should appear on page one of Google when a user searched for you. This type of online presence lends a lot of credibility to your brand.

 

Guest blogging remains one of the most effective ways of how to build a startup’s digital footprint and backlinks. But some people get very nervous at the mere mention of guest blogging. This is thanks to Google’s former Head of Web Spam Matt Cutts announcing the death of this practice in 2014.

But that misses the point a bit. He announced that there would no longer be any SEO value with poor quality guest blogs on questionable websites. But if you can bag a guest post on a top industry blog, or a leading publication like Forbes or Entrepreneur, this has enormous value with both your credibility and your SEO.

This is great for both your personal brand and your startup, as people searching for both can find these articles.

5. Don’t waste time with Wikipedia until you’re well established.

People can a little bit carried away with trying to get their startup onto Wikipedia. There’s no doubt that seeing a wikipedia side panel displayed on page one of Google is great for the credibility of any growing business.

The problem is that Wikipedia moderators know this only too well. As such their guidelines are pretty strict. In a nutshell it boils down to this central point:

If a topic has received significant coverage in reliable sources that are independent of the subject, it is presumed to be suitable for a stand-alone article or list.

There are no minimum amount of sources you need to reach, to automatically secure approval from the moderators. But they need to be reliable sources, not written by a guest author, and offer in depth coverage rather then just mentioning a press release or other announcement. Have a read of this guide for more information.

So, building your online presence: easy, right? With a little bit of effort applied in the right places, you can start to build a digital footprint for your startup. And the more your digital footprint grows – the more your credibility increases.

*   *   *

This post was originally written by Rudi Davis of the Publicize Newsroom, where it was originally published on Publicize.co. Conrad Egusa is the Co-Founder & CEO of Publicize, and is a Mentor for the New York Founder Institute. 

Publicize is a startup aiming to disrupt the PR industry. The company was founded by Eddie Arrieta and Conrad Egusa, a former VentureBeat writer, when they realized that the PR industry’s business model was broken for startups. Publicize offers cost-effective PR solutions to entrepreneurs priced out of a broken PR industry.

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How to Earn Money Through Facebook ?

 

How to make money with Facebook? Is it really possible to make money with Facebook? It seems like making money with Facebook is on everybody’s mind these days. If you are one of those people who want to know how to make money with Facebook, here are some ideas to help you get started in making money on Facebook.

These methods don’t require you to buy anything or pay someone to tell you the “secrets”. As a matter of fact you can start making money with your Facebook right now without having to spend any money at all. These are no “secrets” for making money on Facebook. Simply some very basic methods that people use to make money elsewhere, but with a little work and patience you can apply the same methods to make money on Facebook.

Of course, like any other method to make money, you need a market for it. In this case the market would be Facebook friends. The more Facebook friends you have, the more chance you have of making (more) money. What if you don’t have much Facebook friends? Fortunately it’s very easy to create a massive market (friends for Facebook) simply by searching and inviting others to be your friend. But, if you want to take it to the next level and automate the finding and adding friends process, there are some software that can do just that.

Ok, lets get to the point and see how you can make money on Facebook. Here are some proven ways you can use to make money on Facebook.

1. Showing ads on Facebook

With all the Facebook applications that make it easy and a snap to start showing ads on your Facebook, there is no excuse for not taking advantage of this method, specially if you are popular amongst your Facebook friends, and have a big audience to show your ads to. Using AdSense, chitika and other PPC advertising companies you can easily setup your ads and customize it to your liking. Make sure to set it somehow that it serves ads related to product and services that you know your Facebook audience is interested in.

2. Writing a Facebook book 

Facebook is attracting more and more members everyday. And lets face it, not all of these people are Facebook savvy. And even though getting started with Facebook for you and I might be simple and quick, many people have problem with the basic things. Write a small and to the point e-book about Facebook and how to use it. Maybe a simple step by step instruction for getting started with Facebook. Or an e-book about how to use different application to make Facebook experience a better one. There are many possibilities. With the huge amount of Facebook apps and all the new ones that are added daily, this can be quite big. You don’t even have to pay to promote your e-book, simply use your own Facebook or better yet create one for your e-book and start promoting it.

3. Affiliate marketing on Facebook

It’s the same idea as showing ads, but in a more direct way. Register for free with affiliate networking sites such as ClickBank, Maxbounty and etc, and pick a product relevant to your Facebook audience interest to promote. You will be provided a simple code which is a link with your affiliate id embedded in it. Whenever someone clicks on that link and buys the product or service, you make money by getting a commission.

You can create an entirely new Facebook for that product and start promoting it there. A friend of mine is actually doing it for 4/5 different weight loss product. He created a Facebook page for each product and started adding friends to his Facebook. He writes short posts about the product and posts it on his Facebook with his affiliate link in it. Hi is making a couple of hundred dollars a month doing this. I know it’s not much, but for something that doesn’t cost you a dime and takes about 30 minuets to setup, and takes about 20 minutes or so a day to run, I don’t think it’s a bad deal.

4. Blogging about Facebook

There are already some people doing it. But there is always room for new voices. Get a free blog over at blogger and use Google AdSense (which is already integrated in blogger, so even if you don’t know how to show ads on your blog, you can set it up with couple clicks) to show ads on your blog and make money that way.

When you established yourself as an authority and a trusted person for anything related to Facebook, you can get some sponsor and maybe use affiliate networking sites to find and promote Facebook related product.

5. Create and sell a Facebook application

If you are savvy enough and know your way around, why not use your skills to make a Facebook app of your own and sell it to Facebook users? Again, once you made it, you can use the same strategies mentioned above (blog or a Facebook page for the app) to promote your app.

There you have it, 5 ideas you can use to make money not only on Facebook, but you can also apply the same ideas to MySpace, Twitter and other social networking platforms to make money.

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10 Digital Skills That Can Make Students Instantly Employable

 

Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s job seekers require specialized skills to help them stand out from the crowd.

While some colleges, universities and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators are struggling to provide the essential skills students need.

In this article, we explore the 10 key digital skills educators should offer in their portfolio to meet student and industry needs.

1. Social Media

According to a recent study, there are 2.7 billion active social media users worldwide. Of these, 2.5 billion are active users on mobile devices. These figures show a 30% increase in mobile social users in just a year which is projected to increase year-on-year.

The ability to understand and utilize social media effectively is a core skill every professional should have. Social media marketing goes beyond posting a tweet or Facebook update; it is about understanding the dynamic relationship between brands, influencers and consumers. To put it simply, businesses need to reach out to customers in ways that will drive traffic to their website—or product—for potential conversion.

Social media has permeated the fabric of our society, and become the primary source of communication and information flow between content creators and consumers. Educators who recognize social media’s influence should understand the intricacies of each platform and its potential influence to maximize community engagement in order to provide graduates with valuable and applicable skills.

2. Search Engine Marketing

Beyond social media, search engine marketing (SEM) is one of the most influential disciplines that marketers have come to rely on. To put things in perspective, more than 6.5 billion SEM results are carried out each day with Google accounting for 77% of that traffic.

Students with SEM experience will be able to increase the visibility of a company’s website on a search engine (e.g., Google) primarily via paid advertising. By doing so, the business will attract valuable web traffic from the search engine results page.

By using SEM, students will be able to capture part of the 6.5 billion search traffic results. That is why marketers, Content Managers and webmasters spend a great deal of time optimizing their websites and ad campaigns to ensure the highest conversion rates possible.

Most companies are in the business of selling products or services. It is therefore imperative that their brand is easily found online amongst their competition. Job seekers need to have a working knowledge of search marketing if they can understand the bigger context of their job function.

3. Analytics

According to Forbes, only 22% of marketers claim that their data-driven marketing initiatives are achieving significant results.

Peter Drucker, a leader in management education and often described as the founder of modern management, has this to say:

“If you can’t measure it, you can’t manage it.”

Data analytics essentially allow students to make educated and data-driven decisions in their roles. Numbers define whether a campaign was successful, and by what percentage. The key to analytics is knowing what data to collect and measure in order to improve the next campaign. Companies do not want to waste valuable marketing dollars based on trends or gut instincts. It’s all about maximizing each campaign’s effectiveness and optimize the return on investment.

Analytics typically go hand-in-hand with SEM. These two complementary skills work together to ensure a business understands what consumers want, and how best to attract and retain their attention.

4. Content Marketing

Content comes in many forms – blog posts, videos, podcasts, infographics, even social media status updates.

 

5. Email

One of the best ways to obtain and retain leads is via a tried and tested method: email.

Email is one of the oldest forms of direct marketing and still packs a punch in customer acquisition and retention. From startups to multi-national corporations, email helps launch many successful campaigns.

But make no mistake, email marketing is an art form in itself. An experienced digital marketer knows that each funnel stage has to be carefully planned. From the signup page—including its placement on a website—to the first welcome email, every step needs to be optimized in order to attract and retain users and build engagement.

People may change social media accounts or home addresses, but people aren’t prone to changing their email addresses. That is why professionals that understand the power of email to connect directly with consumers are in high demand.

As such educators should not disqualify email as an old-fashioned tool, but instead challenge students to rethink of ways to use email in their roles – current and future.

6. Mobile

According to We Are Social and Hootsuite’s recent report, mobile connectivity continues to grow with nearly two-thirds of the world’s population using mobile phones, and 55% of all active connections come from smartphones. Since smartphone traffic now exceeds desktop traffic, it’s clear that mobile is the future.

To comprehend the impact of this change, we need only to look at Google. The world’s largest search engine provider has created a mobile-friendly web app designed to test the usability and speed of mobile websites. Having a mobile-friendly webpage can enhance your search presence amongst consumers who do not have access to desktops.

Jobseekers can use this knowledge to their advantage by optimizing campaigns to make use of the latest developments in mobile search and user experience.

7. Strategy & Planning

Businesses that embed strategic planning in their marketing agenda are most likely to see measurable results in the long-term. Instead of planning on an ad-hoc basis, digital marketers need to create and implement campaigns that are based on analytics and quantifiable SEO data.

For example, setting specific KPIs and identifying methods for measuring each indicator can help a marketer remain accountable. It is also imperative that they analyze past campaigns and decide which metric is worth measuring.

To put things in perspective, strategy and planning is a leading skills gap in organizations – according to 58% of professionals in the USA, 55% in the UK and 42% in Ireland. By providing skills in how to plan and execute a digital strategy, graduates seeking new roles will have a clear advantage over their peers with little or no knowledge.

8. Social Selling

To connect with and influence customers, sales professionals need to be where their prospects are: online. As social selling is proving its worth for sellers that use it – 90% of top salespeople use social selling tools successfully – it is becoming more and more important for new hires to have experience using sales technologies.

Businesses across industries are also beginning to understand the importance of social selling investing in new ‘sales stack’ technology over and above a CRM such as email tracking tools, productivity apps, and sales intelligence software. Above all, social selling tools are seen as very effective in engaging with and influencing consumers, particularly amongst top performers.

In fact, according to LinkedIn, more than 70% of sales professionals use social selling tools such as LinkedIn, Twitter and Facebook and see them as having the highest impact on revenue.

As a relatively new arena for organizations, offering training that is industry aligned will help any student interested in pursuing a sales career with invaluable and highly sought after tools.

9. Pay-Per-Click Marketing (PPC)

According to Econsultancy, only 22% of businesses are satisfied with their current conversion rates. In addition, for every $92 spent on acquiring customers, only $1 is used to convert them.

As such, PPC is a popular way for brands to get traffic quickly. Companies with big budgets can easily get their search result to appear on Google’s first page, thereby guaranteeing massive search engine traffic. One popular PPC advertising model is Google’s very own AdWords program .

For the digitally adept jobseeker, understanding what impressions, reach, cost-per-click, and click-through-rates mean will immediately set them apart from their peers during interviews.

10. Video

In the digital context, video has evolved from being just a form of entertainment on YouTube to a major social media content driver. Snapchat is now a powerful and influential platform while Facebook now uses video in its Instagram’s Stories.

Why has video become so popular in recent years? With smartphone users becoming younger by the day, social media apps like Snapchat, Weibo, WeChat and Line are becoming the de-facto tools of instant message communication. In fact, more than 60% of 13 to 34-year-old smartphone users in the US are Snapchatters.

Video as content is easier to consume than a typical blog post. It is also more entertaining and appeals to millennials. By combining the emotional power of social video with the reach and scope of digital advertising, markets can tap into a growing market of engaged consumers.

8 in 10 middle-skill jobs are now digitally intensive with roles growing 2.5 times compared to non-digital jobs. The key thing about digital skills is that they can be used in any job role; it is not solely in the domain of marketers or sellers. As such graduates, job seekers and professionals should learn these key skills to improve their odds of getting hired.

 

Culled from:

https://digitalmarketinginstitute.com/the-insider/12-07-17-10-digital-skills-that-can-make-students-instantly-employable

 

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Why does Koosha Azim use YouTube for content?

Due to the slightly mediocre quality of my YouTube content and frequent video posts, people often ask me why I am creating video content. Before going on to answer this question, it is important to establish and present the niche I am attempting to fit into.

My Niche

The best thing about having a relatively small number of subscribers and low viewership is having the liberty to try out different fields of content. Whether it is marketing or tech startup based videos, I always prioritize weekly uploads to document my weekly/daily activities. Looking forward, I hope to balance my marketing efforts alongside my startup activities and side gigs.

Koosha Azim (left)

Before optimizing my YouTube personal brand to accommodate larger audiences, I must create a social media marketing strategy which will take time and effort I currently do not have. Watch my latest video below!

So Why Do I Create?

Creating has many advantages that your ‘average Joe’ may not understand or know about. Here are some of the advantages I have adopted:

    • Wider audiences ( Video Content Medium )
    • Increased engagement across other social media pages
    • Documenting the present to reflect in the future
  • Learn how to create, edit, and promote videos

So with the benefits above, why don’t most extroverted entrepreneurs openly create video content. That is a question I am still trying to answer. Some of the obvious answers that come to mind are that people are too ‘lazy’ or do not possess the commitment/time for YouTube. While these explanations may be reasonable, the advantages of video content are definitely worth exploration!

Koosha Azim (far right) with Alec Petros (far left) and Garry Tan ( Initialized Capital )

3 Reasons Why Video

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Here’s how to use Instagram influencers to get more sales if you have a local business

Originally published on LinkedIn by Gary Vaynerchuk on 18/02/2019

Here’s are the steps to use Instagram influencers to get more sales if you have a local business:

Step 1: Go open instagram.

Step 2: In the search bar at the top, search by location.

Step 3: Enter your city

Step 4: You’ll see all the “top” photos within a one mile radius of your town.

Step 5: Message users who posted the top photos, and say something like “I own a car dealership. I’d like to pay you to show up at my dealership this Saturday from 12 – 4, and tell your followers about it.”

Step 6: Ask them how much they charge, pay them, and see what happens.

Whether it “works” the first time or not, you’ll learn the game.

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ZEKOBOX: Your best digital marketing ousourcing plan from Nigeria

Are you running a entrepreneurial venture or business entity, time is a precious commodity, and marketing your brand can take up plenty of your time. You are probably therefore reading this article, because you have thought about outsourcing some of these marketing tasks! When you decide to outsource your digital/inbound marketing to an agency (and we at THINK MEDIA NIGERIA), you’ll gain many benefits buy buying our digital marketing service plan called ZEKOBOX,here are 10 advantages of outsourcing your digital marketing efforts:

1. Your marketing won’t suffer as a result of staff problems or annual leave

One of the keys to successful marketing is consistency. The problem, of course, is that marketers aren’t machines, they’re people and people need to take breaks. When staff are sick or on leave, or when a massive, all-hands-on-deck internal event throws everything else off track, marketing suffers. A great example of this is content production. You can’t suddenly stop blogging for a few weeks over the festive season. If you do, Google will notice and your organic rankings will take a hit as a result. Opting to use an agency means that you never have to worry about staff leave or gaps in delivery. To put it bluntly, that’s their problem.

2. You get the services of a team of experts

Your employees have salaries, so instead of coming up with a payroll for one person, you will be paying a team of experts in digital marketing who will research, create and implement marketing strategies that work. Essentially, you are paying for results and way affordable than an employee.

3. You get outside insight on your business

Working on your company day in, day out gives you the chance to understand your business more, but there is always something that is lagging. For instance, figuring out what brings your site visitors, and knowing what to optimize for your business to grow might be blurry to see. Hiring an outsourced marketing expert can give you a new perspective of how to approach your marketing today.

4. You are assured of a return on investment

When you hire a digital marketing expert, you are sure your funds will be invested properly. Since the marketing specialist’s focus will be on leads, they will certainly spend time making sure you get the results you paid for, plus more. This helps you save time and money, while growing your business with experts.

5. You are attuned to the latest industry updates

Since digital marketing experts spend most of their time learning new skills and improving on existing techniques and strategies, it’s fair to say they keep up with the ever changing and growing digital marketing arena. With industry connections like these, it’s easy to get help when a big and important change is about to take place in the industry at large.

6. You get to focus on the core of your business

The outsourcing of digital marketing is mostly considered by companies who wish to keep the process independent from the core of the company. This helps them throw ideas around and develop better strategies that are not clouded by the company itself. With the right information and access, your digital marketing agency can plan, develop and execute on strategies that yield results. The key here is to trust the company you hire and making sure you receive reports and live status updates on projects.

7. You can count on ongoing optimization

This is true, because, well, your digital marketing agency needs to constantly prove ROI by delivering on proposed end goals– or you might cancel your retainer! They’re genuinely interested in, and committed to, continually optimizing your strategy for best results. Outsourcing your marketing means there’s less risk of stagnation or neglect.

8. You get to do more with less

Handling your digital marketing in-house might make it tough to use all the digital channels available to grow your business. You might need help with PPC campaigns, email lists, social media campaigns, but with one in-house employee- it’s practically impossible to create all this content. Outsourcing can let you use multiple marketing channels with ease. You can hire a graphic designer to update your website, a copywriter to handle your blog or email newsletter, and a social media expert to automate your platforms. With a variety of outsourcing services available, you can turn over single campaigns, specialized services, or even entire marketing functions to a capable third party.

9. You’re working with people who’ve been there, done that

Digital marketers have experience and are experts in their field. Most digital agencies specialize in marketing for certain industries, types of clients, or specific locations, and have a resource section full of case studies to prove their expertise. What’s better than working with people who already know the best way to achieve results for your business?

10. You get access to the latest technology

Marketing departments are often technology-deprived, or they have a mixed assortment of incompatible marketing technologies. While companies have access to over 4,000 marketing technologies available to them, how do they know which ones to pick? And it’s often the case that marketing organizations are at the bottom of the IT department’s priority list, so there might be a lack of support and guidance. A performance-based marketing agency that can provide you guidance as well as implementation service and support are extremely valuable.

With this offer, you will get 1 free business publication on our Cutting- edge Media platform
after your first subscription, when you suscribe with $145/ #50,000 per month via our platform.

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5 Tips for Building a Startup Digital Footprint

The search for pretty much everything these days starts with Google. What a searcher finds on the first page can make or break a reputation. This applies to both individuals and businesses. Your online presence, also known as a digital footprint, is therefore everything.

Let’s apply this to the startup eco-system. When it comes to getting a startup off the ground, half your battle is in being seen as credible. If you have a very limited digital footprint when someone Googles your name or your startup, that’s bound to ring alarm bells with potential investors, customers and new hires. So building a startup digital footprint is vital.

We like to refer to this as the startup sniff test. Passing it is essential.

What is a digital footprint, and why is it important?

So first off, let’s just define what we mean by a digital footprint when it comes to startup PR and marketing. A digital footprint is your online presence. This is the online record of you and your company. But it goes way beyond your own website and social channels. A well rounded online presence should also include plenty of earned media wins. By winning press coverage across a range of publications you’ll be perceived as being far more credible. But it’s not just the slightly -intangible quality of credibility that an earned media digital footprint delivers. It’s also vital in growing backlinks to your website. And backlinks are still fundamental to how Google ranks its search results.

How to increase your digital footprint ?

Getting the basics right with your owned media and social media is vital. After all, these are what will appear at the top of page one of Google when someone searches for you. In an ideal world, here’s what the perfect Google page one digital footprint of a startup could look like (this doesn’t include a Wikipedia entry, more on that below):

Don’t worry, I’m not about to pad out this blog post with advice such as “setup Facebook and Twitter”. Instead I’ll run through some of the often overlooked owned media platforms and earned media opportunities that can be leveraged to build a startup’s online presence.

1. Blog on Medium.

I have to confess, I love Medium. I think everyone should be using it. Not only does it give you access to a huge community of readers, it also gives you a really good shot of getting content you’ve written onto page one of Google for long tail keywords. This is thanks to how authoritative the site is, so it’ll outrank most startups’ websites without breaking a sweat.

If you regularly add content to Medium, your directory page should appear on page one of Google when somebody searches for you. This helps to grow your online presence and shows off your original and insightful content. However, don’t put all your original content onto Medium. The value from any backlinks that this content earns will go to Medium, not to your site. So just use Medium to publish a small amount of content, with the bulk being published on your own site.

2. Put your business on Crunchbase.

Setting up a Crunchbase account is a must for any startup these days. It expands your digital footprint onto another platform which will more than likely also rank on page one when someone searches for your brand. Crunchbase is more of a database of business information, rather than a business network like LinkedIn is. And it’s crowd sourced, which means users can edit or add information to any profile.

Don’t just copy and paste your company description from LinkedIn or Facebook. You don’t want to duplicate content across platforms. You should also write your Crunchbase profile in the third person and avoid superlatives. And keep the news section updated; put up press releases on your site when announcing news and link to these from here.

3. Sign up to a consumer review platform.

This one kind of depends on what it is your startup does. But if you sell a consumer product or service, you should seriously consider signing up to a consumer review website as soon as you get going. It’s another plus point with your digital footprint and acts as a strong trust signal with potential consumers.

Sites such as Trustpilot and BazaarVoice provide review services to customers. Your review page that’s hosted on a consumer review website should appear on page one of Google when a user searched for you. This type of online presence lends a lot of credibility to your brand.

4. Start guest blogging.

Guest blogging remains one of the most effective ways of how to build a startup’s digital footprint and backlinks. But some people get very nervous at the mere mention of guest blogging. This is thanks to Google’s former Head of Web Spam Matt Cutts announcing the death of this practice in 2014.

But that misses the point a bit. He announced that there would no longer be any SEO value with poor quality guest blogs on questionable websites. But if you can bag a guest post on a top industry blog, or a leading publication like Forbes or Entrepreneur, this has enormous value with both your credibility and your SEO.

This is great for both your personal brand and your startup, as people searching for both can find these articles.

5. Don’t waste time with Wikipedia until you’re well established.

People can a little bit carried away with trying to get their startup onto Wikipedia. There’s no doubt that seeing a wikipedia side panel displayed on page one of Google is great for the credibility of any growing business. The problem is that Wikipedia moderators know this only too well. As such their guidelines are pretty strict. In a nutshell it boils down to this central point:

If a topic has received significant coverage in reliable sources that are independent of the subject, it is presumed to be suitable for a stand-alone article or list. There are no minimum amount of sources you need to reach, to automatically secure approval from the moderators. But they need to be reliable sources, not written by a guest author, and offer in depth coverage rather then just mentioning a press release or other announcement. Have a read of this guide for more information.

So, building your online presence: easy, right? With a little bit of effort applied in the right places, you can start to build a digital footprint for your startup. And the more your digital footprint grows – the more your credibility increases.

This post was written by Rudi Davis of the Publicize Newsroom, where it was originally published on Publicize.co. Conrad Egusa is the Co-Founder & CEO of Publicize, and is a Mentor for the New York Founder Institute.

Publicize is a startup aiming to disrupt the PR industry. The company was founded by Eddie Arrieta and Conrad Egusa, a former VentureBeat writer, when they realized that the PR industry’s business model was broken for startups. Publicize offers cost-effective PR solutions to entrepreneurs priced out of a broken PR industry.

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