How to Add Purpose to Your Organisation

Business leaders should be rightly concerned with how purpose driven skills can boost innovation, employee participation, desired brand value and how to commercialise the business side of an organisation.

Employees in an organisation need to find this meaning in their daily work in order to be fully engaged. But few business leaders guide supervisors to have conversations with their teams about why their works matters. A purpose driven leader could give any direction in which they heading with some degree of intention.

Though business leaders needs to prioritize the commercial value of purpose, how employees see purpose by bringing meaning to their workplace and understand the impacts they are making to the company and the outside world.


Here are the ways on how to add purpose to your organisation:

Take initiative 

Step up and take responsibility to help solve some of our problems and hunt for opportunities for us to be successful.

Our problem is that we see initiative as a gargantuan step that can only be taken all at once. Now is no time to hide, to do as little as possible or to think the next person will do it. You must show up, step up and stand out this drives value.

Lead with humanity

It is an uncompromising law of leadership that all leaders must see their employees as people, not just workers or worse, a dollar sign. The future of work demands that we put people at the center of every organization by encouraging them to bring their whole selves to work.

The workforce is in need of inclusive leaders who lead from the heart and consistently prioritize people over profit. Companies are nothing without the people who form them, and the best leaders ensure that the practices of the business and the team reflect this, always. Always.

Make a Social Impact

Increasingly companies are adding a social purpose to their bottom line. Research has shown workers who believe they’re having a social impact are twice as satisfied with their jobs as those that don’t.

For example is Tom’s Shoes, which donates a pair of shoes for every one they sell. Many larger companies also match their employee’s charitable gifts on their behalf.

Improve your communication skills

The role of accounting and finance has evolved and it now plays a wider role in business. Employers expect that finance professionals are able to confidently communicate with other parts of the business.

Improving communication skills allows professionals to interact more effectively within the business when presenting results or innovative solutions. Professionals who are able to communicate findings and explain their impact in a way that the rest of the business will understand is valuable to employers. Strategies for improving your communication skills include public speaking courses, volunteering to draft memos or leading meetings.

Establish team rules

“Rules?” I hear you thinking, “that doesn’t sound fun at all.” Think again. Rules don’t have to be a dampener, but they do have to exist to keep everyone aligned.

Rules are everywhere on the sports field, in daily interactions and they exist to keep everyone safe and on the same page. How can we more forward together if we don’t know where we stand? Rules will safeguard the success and productivity of a team.

Establishing rules early is best, but be willing to consider changing them if they’re hindering rather than helping the team. You can write them down or just chat about them openly. Either way, you should be clear on why they exist and ask for contributions/feedback from everyone.

Get Recognized as an “Expert” in a Specific Task

Have you noticed how companies usually have an “Excel guy,” “IT guy” or “Facebook Ads? Whiz” Sometimes their expertise isn’t their main job, but they’re the go-to people when someone needs help in the task they’re known for.

Being an expert in a task can increase your contribution to the company, more so if you help others with their work. If you help others, then they’ll spread the word about you and your contribution will no longer be limited to your own work but extend to the wide array of people you assist.

Motivate through Gamification

Motivation is a very important factor in ensuring productivity. Unmotivated employees get bored especially when they are dealing with monotonous routines. One effective way of motivating employees is through the use of gamification techniques. Tasks like completing reports or contributing ideas for projects and policy changes can be gamified to make them more appealing, exciting, or interesting.

Gamification involves the use of badges, rewards, leader boards or rankings, points, challenges, and other game elements to make repetitive and quantifiable tasks more engaging. Enterprise gamification platforms like GameEffective can be integrated with existing ERP, CRM or other enterprise applications, making it easier for employees to use these and get ahead in the game. These can be readily deployed to add a “play” dimension to various aspects of a business operation, like sales and customer service.

Work in teams

A key pillar of the industrial revolution, a foundation of modern civilisation, was the division of labour. And that’s just another way to say teamwork. Most significantly, teammates observe and depend on the quality of each other’s work.
A team approach can therefore lead to faster, deeper innovation. Every team members performance will improve overtime when employees work together and succeed as a team, they form bonds that can turn into trust and friendship.


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