In 2016 Jumia Group became the continent’s first unicorn, being valued over 1 billion USD.
Travel and tourism remained one of the key growth drivers of Africa’s economy, contributing 8.5% of the GDP in 2018; equivalent to $194.2 billion.
Jumia said in a statement on Monday, the new partnership with Travelstart will ensure we remain hyper-focused on our growth and path to by profitability as we reinvest our resources in our key markets, services and technology to create the best customer experience in Africa and help Jumia thrive.
Travelstart will be responsible for the operational side of the business while Jumai will still promote the travel category on its platforms in distribution and commercial agreement.
In another report Travelstart said under the agreement, it will take control of the sales, fulfilment and customer service aspects of Jumia Travel online booking websites in all its operating territories.
Jumia Travel is an online travel agency providing online hotel reservations across the African continent. According to the 2019 Jumia Hospitality Report Africa, this growth record placed the continent as the second-fastest growing tourism region in the world, with a growth rate of 5.6% after Asia Pacific and against a 3.9% global average growth rate.